Creating Successful Customer Relationship Management

3/29/01


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Table of Contents

Creating Successful Customer Relationship Management

Agenda

Mind Arrays

CRM Framework

Purpose for CRM

How to Build Success

Power of CRM

Volvo Cars Vision

Goals

Strategy

Implementation

Underpinnings

PPT Slide

Global Perspective

Qualification

PPT Slide

Results

The Learning

Author: Tery Spataro

Email: Tery Spataro

Home Page: http://www.mindarrays.com

Other information:
NYU 032901 - Creating Successful Customer Relationship Management

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