News
Mind Arrays and Daily Eats participated in a study on business blogging conducted by Northeastern University and Backbone Media Inc.
It's a great study on the benefits of blogging and how it pertains to business. The Blogging Success is available online.
Speaking of blogging Aliza Risdahl used my strategy for cosmetic blogging for a client in her recent book "The Everyday Blogging Book".
It's a great book for anyone who needs help understanding the world of blogs.
One of the most difficult challenges is promoting an unknown brand in a highly saturated market with a limited
marketing budget. Mind Arrays can assist with developing strategies for this challenge.
Case Study: Approach create a marketing plan and branding strategy to position an unknown cosmetics business as a direct marketing company
with value in natural formulas used to create the cosmetics brand. Part of the journey to achieve success was to
educate team on the necessity of good market planning. Best customers were determined and strategies
implemented to go direct to influencers in local community and distributors. By implementing these strategies we
increased sales by 33%.
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