About Tery Spataro
Tery Spataro is passionate about everything she does. Tery has years of
marketing experience developing successful engaging promotional strategies and delivering value to
customers, organizations, and stakeholders. She holds a strong ethical and social commitment to her clients and
their customers.
Tery wields over two decades of experience in digital and traditional marketing communications. She has served as a senior
vice president at R/GA, Ogilvy Worldwide, Blue Dingo, Wunderman, and Edelman. Provided strategic direction for Volvo Cars NA, Johnson & Johnson,
SC Johnson, Olympus America, Warner Brothers, Reebok, L’Oreal Cosmetics, Clairol, Jose Cuervo. At Burson-Marsteller, Tery leads the US digital practice
as Director, of Digital Account Services. She leads the strategic and account efforts for Hormel, Nestle Waters NA, and Bureau of Printing and Engraving.
No stranger to entrepreneurial life, Tery founded, self-funded, and operated 3 businesses: Stir Associates, a premier
Silicon Alley interactive marketing firm; Accents By Allison, an eCommerce business based in Phoenix; and Mind Arrays,
a global marketing consulting firm. Stir Associates was successfully sold in 1998. Additionally, she worked with
high-powered investment groups to target new sciences and technology companies for funding. To date, five new companies
have received funding from her efforts.
A recognized community leader, Tery has provided guidance and advice to new entrepreneurs and served on several
advisory boards. Throughout the years she lectured at universities and international conferences providing valuable
thought leadership and is quoted in books and articles about business and marketing.
Tery has a MBA in marketing from Regis University and BFA from Albertus Magnus College.
Participates in social networks and blogs about gourmets, and
gourmands alike alike at DailyEats.
Publications:
"Everything your brand needs to know about social media, but was afraid to ask" by Tery Spataro, June, 2007
About.com, feature story Phoenix, AZ Starting a Business, by Tery Spataro, 2002
Publications "Buying Web Services," J.P. Frenza, Wiley 1999; The Women of Silicon Alley," Alleycat News, April 1999; "Becoming A Computer Artist," Chad M. Little, SAMS Publishing, 1994.
Acknowledgments "Doing eBusiness: Thriving in an Electronic Marketplace," David Taylor & Alyse D. Terhune, Wiley & Sons, 2000.
Featured in Delphi Forum, AlleyCat News, Wired Magazine, CMP Netguide, TechWeb, Local Business New York, Web Techniques @ NY, Cybegrrl’s Guides To Life, CyberScene and I-World, Hamburg Television, Hamburg Business News, New York Times
Acknowledged by MBA class of 2000 at St. Ambrose University, Davenport, IA, "Women at the Top: An Inside Look on Barriers and how to Overcome them" Top 100 Women Executives
Speaking Engagements:
Served as guest and keynote speaker, judge, panelist and/or moderator for Albertus Magnus College, Executive MBA Program,
NYU Stern Executive MBA Program, Direct Marketing Association, New York City Law Association, Internet World,
Andersen Consulting, International Radio & Television Society, IBM, CMG WebGrrls, EMMA, and Hamburg New Media @ Work
Conference on New Media and the Work Place sponsored by the Consulate General of Sweden and Cornell University - March 2002 Guest Moderator for Wired Women – How have the new changes and challenges of new media affective the lives of women?
Change In The Work Place Seybold Conference New York, Panelist Topic was using intuition in change February 2002
Keynote Speech Hamburg New Media @Work, Hamburg, Germany, October 2001
EMMA Master Class Program, Lecturer, Hamburg, Germany, October 2001
NYU Stern, Creating Successful Customer Relationship Management, March 2001
"Internet Resurrection", Forum created by Terry Spataro, sponsored by Viant, January 2001
Invited to guest lecture at Stern School of Business Executive MBA program,"Business Creativity Silicon Alley Style"
Professor Raghu Garud, January 2001
Invited to guest lecture at Albertus Magnus College Executive MBA program, "Creating a Successful Next-Gen-Co", December 2000
Invited to guest lecture at Stern School of Business Executive MBA program,"Business Creativity", Professor Raghu Garud, January 2000
NYCLA - Business Legal Issues Encountered by Internet Companies, Panelist, 1999
RCS, In Celebration of Women and Technology, Panelist, 1999
Direct Marketing Association - Summer, 1998
Summer Internet World - Session leader, 1998
Andersen Consulting - New Media Today - Opening speech, 1998
3rd Annual Conference on Entrepreneurship, 1998
International Radio & Television Society, Panelist, 1997
Mecklermedia's Fall Internet World, Marketing to Women On-line, Co-moderated, 1997
IBM's Annual Conference for Women Small Business Owners, Panelist, 1997
Press:
About.com, "Leaving Big Business Behind", by Melody Vargas, 2002
Local Business New York - "And now, from the Internet sector, some good news", by Mo Krochmal, 2001
Web Techniques - "Branding Together", Lucus Daniel, 2000
Web Techniques - "Agency Suits and Design Geeks", Lucas Daniel, 2000
Delphi Forums - Volvo Signs as Charter Advertiser, 1999
AlleyCat News - "The Women of Silicon Alley", by Courtney Pulitzer, 1999
Wired Magazine - ReadMe, 1999
CMP - NetGuide: Teri Spataro: Shaking up the Internet with Stir Associates" by Lisa Gill, 1998
TechWeb: "Drug Company Eases Branding Heaadache With On-line Resource," by Mo Krochmal, 1998
TechWeb: "Teaming Up Against Technology Giants" by Mo Krochmal, 1998
Cybergrrl's Guides To Life: "My Family's Values", by Terri Spataro, 1998
@NY, The Scene with Courtney Pulitzer: "We'll Cross that Bridge," "Super Slick Soho,""Movers and Shakers," "Silicon Alley Partners for Growth," "You've Got to Like it," 1997-98
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